Roads Rivers and Trails

Dream. Plan. Live.

Emily White

I am a habitual daydreamer; my bucket list is the size of a small novel. The backbone of my obsession with adventure began with my parents and the camping and travel vacations I embarked upon as a child. Finding friends and family with similar mindsets fueled this obsession, and I’ve now traveled to 47 of 50 states, worked and accompanied multiple expeditions in Alaska, traveled in Europe and backpacked sections of the AT to name a few.

My outdoor experience, a college degree in business, and 11 years of experience helped to springboard my entrepreneurial dreams into opening Roads Rivers and Trails with my husband Joe and my cousin Bryan.  Owning a small business has taught me to carefully plan my adventures in order to maximize the number of peak experiences. You can walk into the store any day of the week and I can tell you my adventure goals for next year and the year after. The best way to achieve a dream is to book it.

Louis Pasteur put it best when he said; “Let me tell you the secret that has led me to my goals: my strength lies solely in my tenacity.” These key characteristics fuel my passions. Being described as energetic, adventurous, and inventive, my life has been guided by my determination for achievement and exploration. Live adventurously.